Endowment Marketing Toolkit | InFaith Community Foundation
A piece of InFaith's Community Illlustration.
ENDOWMENT MARKETING TOOLKIT
TOOLS TO GROW YOUR ENDOWMENT

These resources represent the original work of InFaith Community Foundation and were purposefully crafted for use by organizations with endowments at InFaith Community Foundation. Any reproduction, in part or whole, can be done only with permission of InFaith Community Foundation.

If your organization is interested in creating an endowment fund through InFaith and gaining access to these resources, please contact us.

Use of these materials by other organizations without an endowment fund at InFaith (or for other purposes) is prohibited.

Full copyright is available at the bottom of this page.

Resources for endowment funds at InFaith

One of the challenge points for endowment committees is maintaining an ongoing and engaging communications presence—in short: getting the word out.

This marketing kit has been designed by InFaith Community Foundation to give your endowment committee an action plan to make this work easy. It’s based on the idea that, to build awareness and effectiveness, audiences need to hear a consistent message multiple times and in multiple media.

This marketing kit is a guide that will fit many kinds of structures and primary communications needs; it is encouraged for you to play with the ideas enclosed and make them your own.

HOW TO USE THE TOOLKIT

Below you will find downloadable pieces we reference in this marketing kit that are:

  • Word documents you may download to copy & paste the text for use; or
  • PDFs that are fillable. What this means is that you may download the pre-made PDF design (and pick and choose what language you would like to use...reference the correlating word document or your hard copy endowment kit for language).

Questions? We'd love to help.

Contact US

Webinar: Tools & Tricks to Grow Your Endowment

An interactive session outlining tools and tricks to grow awareness and interest in endowment funds

This webinar recording highlights InFaith's Endowment Marketing Toolkit and provides best practices for organizations with endowment funds at InFaith. Two endowment fund advisors offer practical tips for what is working in their church and organization. You’ll gain new ideas to implement immediately with your endowment committees and organization staff.

VIEW WEBINAR

Webinar: Endowments for Tomorrow

How endowment funds can be leveraged to grow the mission of your organization

InFaith, in partnership with Thrivent Financial, hosted a webinar on understanding the role and purpose of endowment funds, and how to raise awareness and attract planned gifts to grow your endowment.

VIEW WEBINAR

Materials for Churches

Image of calendar

Marketing Calendar

This marketing calendar splits the year into 24 two-week periods. Please reference your hard-copy Endowment Marketing Toolkit on how to use the calendar, pg. 3.

Download PDF of Marketing Calendar

Download Word Document of Marketing Calendar

Image of bulletin inserts

Bulletin Blurbs

Sample blurbs for your church for use in bulletins or email newsletters.

Download Bulletin Blurbs

Image of newsletter articles

Short Newsletter Articles

Sample newsletter articles for your church.

Download Newsletter Articles

Icon of postcard

Postcard, Ads & Fliers

Use this language and provided designs on postcards, ads or flyers about your endowment fund.

Download Language for Postcard, Ads & Fliers

DESIGNS:

Icon of letter

Simple Letters

These simple letters are provided as a way to speak more personally to individuals.  We recommend a short handwritten note jotted at the bottom to personalize the communication.

Download Simple Letters

Icon of letter

Year-End Update Letter

Communication at the end of each year is a great way to remind people about the Endowment Fund’s presence and impact.  If your organization’s fiscal year ends in December, we suggest this letter is sent in early December.

Download Year-End Update Letter

Social media icons

Social Media Posts

Social media plays an incredibly valuable tool in communications for endowment funds. This document contains the language for posts to use on your endowment's Facebook, Twitter or other social channel.

Download Social Media Posts

All images in document above are free for commercial use with no attribution required through the CC0 Public Domain.

Endowment Image for organizations

Small Endowment Image

This image is a small square image that you can use on your endowment materials: letters, social media, bulletins, etc. It is consistent with the branding InFaith provides on your endowment handbook and other print pieces.

Download Endowment Image with InFaith Logo

Download Endowment Image without InFaith Logo

Picture or organizational brochure

Customizable Brochure

With your input, InFaith creates a template brochure outlining giving options and allows you to customize content to describe your fund’s mission and purpose. Upon finalization, InFaith provides you with a PDF that can be taken to your selected printer.

Request Form

Blank Example Brochure

Endowment button

Website Button

One of the resources through our partnership is a customized button to use on your website. This button is activated by code you put on your website, and links back to InFaith’s website, allowing your supporters to learn about InFaith’s giving options and seamlessly make a gift to your endowment fund. This button is best placed on the endowment page of the organization’s website.

Download Button Instructions

Download Button Image

Org bookmark

Endowment Bookmark

Many organizations find it helpful to have a bookmark featuring their Endowment Fund for their supporters. This bookmark is most often used in hymnals, included in bulletins, or set on a narthex table for supporters to take with them as they leave the church.

Product sheet on CGA & Trusts

Handout on gift annuities & trusts

This handout explains how charitable gift annuities and charitable remainder trusts can be used to support your church's endowment fund. This handout has been made fillable for you to put your church's endowment fund's name on the top line.

Materials for Faith-Based Nonprofits

Marketing calendar

Marketing Calendar

This marketing calendar splits the year into 24 two-week periods. Please reference your hard-copy Endowment Marketing Toolkit on how to use the calendar, pg. 3.

Download PDF of Marketing Calendar

Download Word Document of Marketing Calendar

Picture of bulletin blurbs

Bulletin Blurbs

Sample blurbs for your nonprofit for use in bulletins or email newsletters.

Download Bulletin Blurbs

Newsletter articles

Short Newsletter Articles

Sample newsletter articles for your nonprofit.

Download Newsletter Articles

Icon of post card

Postcard, Ads & Fliers

Use this language and provided designs on postcards, ads or flyers about your endowment fund.

Download Postcard, Ads & Fliers Language

DESIGNS:

Icon of letter

Simple Letters

These simple letters are provided as a way to speak more personally to individuals.  We recommend a short handwritten note jotted at the bottom to personalize the communication.

Download Simple Letters

Icon of letter

Year-End Update Letter

Communication at the end of each year is a great way to remind people about the Endowment Fund’s presence and impact.  If your organization’s fiscal year ends in December, we suggest this letter is sent in early December.

Download Year-End Update Letter

Social media icons

Social Media Posts

Social media plays an incredibly valuable tool in communications for endowment funds. This document contains the language for posts to use on your endowment's Facebook, Twitter or other social channel.

Download Social Media Posts

All images in document above are free for commercial use with no attribution required through the CC0 Public Domain.

Endowment image for organizations

Small Endowment Image

This image is a small square image that you can use on your endowment materials: letters, social media, bulletins, etc. It is consistent with the branding InFaith provides on your endowment handbook and other print pieces.

Download Endowment Image with InFaith Logo

Download Endowment Image without InFaith Logo

 

Endowment brochure

Customizable Brochure

With your input, InFaith creates a template brochure outlining giving options and allows you to customize content to describe your fund’s mission and purpose. Upon finalization, InFaith provides you with a PDF that can be taken to your selected printer.

Request Form

Blank Example Brochure

Endowment button

Endowment Button

One of the resources through our partnership is a customized button to use on your website. This button is activated by code you put on your website, and links back to InFaith’s website, allowing your supporters to learn about InFaith’s giving options and seamlessly make a gift to your endowment fund. This button is best placed on the endowment page of the organization’s website.

Download Button Instructions

Download Button Image

Org bookmark

Endowment Bookmark

Many organizations find it helpful to have a bookmark featuring their Endowment Fund for their supporters. This bookmark is most often used any events, any printed pieces that are handed out, or placed on a lobby table for supporters to take with them as they leave.

Handout on CGA Trusts

Handout on gift annuities & trusts

This handout explains how charitable gift annuities and charitable remainder trusts can be used to support your church's endowment fund. This handout has been made fillable for you to put your church's endowment fund's name on the top line.

Would you like to request an additional printed copy for your church or faith-based nonprofit? Please contact us.

Copyright disclaimer

These tools and resources are under copyright by InFaith Community Foundation and available only to organizations with Endowment Funds at InFaith during the time their Endowment is held at InFaith. To create an Endowment Fund at InFaith Community Foundation, contact us. Use of these materials by other organizations without a Fund at InFaith (or for other purposes) is prohibited.