Brittany Lawson's New InFaith Partnership Brings Easy Client Conversations | InFaith Community Foundation

Brittany Lawson's New InFaith Partnership Brings Easy Client Conversations

Before FP Brittany Lawson began recommending InFaith, she wanted to learn more about how the community foundation would serve her clients. She and her husband established a donor advised fund as part of her due diligence, using appreciated stocks for their initial contribution. FP Brittany Lawson headshot.

“We won’t pay taxes on any capital gains or the dividends, leaving even more money for us to give to our church and charities we support,” Brittany says. 

A financial professional with Thrivent for five years, Brittany began working with InFaith in 2019. She believes InFaith complements her gifts as an FP. “My vocational ministry is to help people make good choices with their money and be more generous,” she says. 

About her partnership with InFaith, Brittany says, “I don’t need to be a subject matter expert, InFaith is. Having that third-party dynamic reinforces my recommendations.”

‘Giving While You’re Living’ and Much More
She has already helped more than a dozen clients create their own InFaith donor advised funds. She finds it to be an easy conversation. “Christians expect us to talk about how generosity plays into their financial strategy,” she says. “They want to hear about stewardship and creative giving.”

When introducing the donor advised fund, Brittany talks about “doing the giving while you’re living” and how clients maintain control of their gifts. But what really gets clients’ attention is learning all that’s possible after they’re gone. “We get to have fun conversations about naming children and grandchildren as successor advisors to make their generosity last for generations.”

Workshops Educate Clients on Charitable Opportunities 
The 2017 federal tax law changes have provided an opportunity for Brittany to educate clients about bundling a few years of charitable gifts to exceed the threshold for itemizing. She hosts workshops twice a month at her office and invites clients who may be looking for ways to reduce their tax bill.

“Talking to clients about being strategic with tax deductions and then using those tax savings to do other planning has transformed my practice,” she relates. Depending on clients’ age and charitable priorities, Brittany pivots to conversations about roth IRA conversions, giving appreciated assets, qualified charitable distributions and more. 

“My clients are living out their generosity and loving it,” she says.

Collaborate with InFaith
We can help you help your clients carry out their charitable goals. Get started with client materials on our website or contact our gift planners at 800-365-4172.